What Is xRM?

Any ideas? The answer is actually very simple. We all know that CxM is Customer Relationship Management.

xRM, really embodies all the business processes and practices that go beyond typical Customer Relationship Management. xRM focuses on ALL processes and relationships that are managed as part of the business funtion.

One of the best explanations of xRM I have come across is in this video:

Thanks to CRM Consult.info for the above

Joel